A branded merch store for your community.
We design it, run it, produce it, and ship it. Your audience shops it for a set window of time, typically about two weeks. You set the prices and keep the difference. No upfront cost.
- No upfront cost
- Paid within 5 business days
- We handle production, shipping, and support
How it works, step by step.
A limited-time store built around an event or a season, not a shop that stays up year-round.
- 01
Set up
We collect your logo and colors, agree on which products to offer, and lock in the dates your store will be open. Most run for about two weeks.
- 02
Design and approval
We create mockups of every product with your logo on it. You review them through a private preview link and click Approve, or ask for changes, before anything goes live.
- 03
Your store opens
Your branded store goes live at your own web address, either a subdomain of theapparellab.com or a custom domain you provide.
- 04
You promote it
Share the link with your audience however you reach them: email, social, flyers in person. We give you a kit with images and sample copy to make it easy.
- 05
Your store closes
At the end of its run, the store stops taking orders. Everything is now consolidated into one batch.
- 06
You get paid
Your earnings are sent to your bank within five business days of your store closing, in full, before items even ship.
- 07
We produce everything
We take the full set of orders and produce, sort, and prepare every item for delivery.
- 08
Delivery
Each buyer either picks up in person for free, the default, or has their order shipped straight to them. They choose at checkout.
You set the price. You keep the difference.
Each item has a set cost that covers producing it, shipping it, and processing the payment. You decide the price your customers pay, and you keep everything above that cost. There is nothing to pay us out of pocket. We collect from your buyers and send you your share. Set your price higher to earn more, or wherever feels right for your audience. We give you the exact cost for every product before launch, so you can choose your prices and see your numbers ahead of time.
Our printing handles any number of colors at the same price, with no per-color charges.
What you decide and provide
- Your logo (a vector file is best) and your brand colors
- Which products to offer, and for each one the colors, sizes, and where your logo goes
- The price your customers pay for each item
- When your store opens and closes
- Sign-off on the mockups before launch
- Your bank details and a W-9, so we can pay you
We handle everything else
- The store itself: designed, built, hosted, and maintained
- All payment processing: cards, Apple Pay, and Google Pay
- All sales tax, with no effect on your earnings
- Production and fulfillment: making every item, then shipping in bulk for pickup or directly to each buyer
- Customer support: send any buyer question or issue our way and we take it from there
- Quality issues, chargebacks, and disputes: these come to us, not you
Shipping options for your audience.
Every buyer picks one at checkout. You never pay shipping either way; your buyers do.
Pick up in person
Orders ship in bulk to your location, each one bagged and labeled by name so handing them out is simple.
Ship to me, 1 to 2 items
Shipped straight to the buyer, with a return address that looks like your own program.
Ship to me, 3 or more items
Same direct delivery for larger orders.
Refunds and common questions.
How do refunds work?
While your store is open, any buyer can get a refund for any reason and the item simply drops off your totals. After it closes, sales are final, except for quality problems or our mistakes, which we cover at our cost. One refund never affects your other orders, and any refund that comes in after you are paid is on us. Your payout is final.
Do I need to commit to anything up front?
No. There is no signup fee, no monthly cost, and no commitment if you decide not to launch.
What if my audience does not buy much?
You earn proportionally less, but you never owe anything. We cover all the setup no matter how the store performs.
Can I open another store later?
Absolutely. Many groups run several over a year, tied to seasons, events, or recitals. Each one is its own setup, and it goes faster the next time.
Can I see what is selling in real time?
Yes. Once your store is live, you get a private dashboard showing every order as it comes in, with running totals for items sold and your earnings.
How is my bank information protected?
We never type or store your account number from a form. Plaid pulls verified details from your own bank session, and we store them encrypted. The same approach banking apps use.
Start a store for your community.
Tell us where to reach you and we'll walk you through it. There is no cost to start and no commitment if you decide not to launch.